The Sleep Company Announces New Experience Store at Vihang Ventura in Mira Road

Comfort-tech brand strengthens its retail footprint with a new experience store at Vihang Ahead’s landmark commercial development

Mumbai, August 2026: The Sleep Company, one of India’s leading comfort-tech brands, has announced the opening of a new experience store at Vihang Ventura, an upcoming premium commercial tower in Mira Road developed by Vihang Ahead.

The brand joins the growing portfolio of national anchor retailers at the project, further strengthening Vihang Ventura’s position as a modern commercial and lifestyle destination serving the rapidly developing Mira Bhayandar market.

The Sleep Company has emerged as one of India’s fastest-growing retail brands, expanding to more than 200 stores nationwide in less than four years.

The company has pioneered its patented SmartGRID® technology across mattresses, ergonomic chairs, sofas and other sleep and comfort solutions.

The new store at Vihang Ventura reflects the company’s strategy of expanding into high-growth suburban markets supported by rising consumer aspirations, improving infrastructure and increasing demand for premium lifestyle products.

Complete SmartGRID Product Experience

The new experience store will showcase The Sleep Company’s complete range of comfort solutions, including:

• SmartGRID mattresses
• Ergonomic chairs
• Recliners
• Sofas
• Sleep accessories
• Sitting and comfort solutions

The store will allow customers to experience and evaluate the products in person before making informed purchase decisions.

Through the physical experience format, customers will be able to explore the comfort, support and functionality of SmartGRID technology across different product categories.

Strategic Location at Vihang Ventura

Vihang Ventura is located opposite the Kashigaon Metro Station in Mira Road.

The project is envisioned as an integrated commercial destination comprising:

• Premium retail outlets
• Flagship showrooms
• Modern office spaces
• Lifestyle brands
• Food and beverage outlets
• Wellness and service businesses

The commercial development is attracting national brands that recognise the increasing purchasing power and evolving consumer preferences of residents across the Mira Bhayandar region.

Its location near the Metro station is expected to offer strong visibility, accessibility and connectivity for retailers, businesses and consumers.

Mira Bhayandar Emerging as a Retail Destination

Commenting on the announcement, Purvesh Sarnaik, Director of Vihang Ahead, said The Sleep Company’s decision to establish its presence at Vihang Ventura represents another strong endorsement of Mira Bhayandar’s emergence as a premium retail destination.

He noted that consumer aspirations in the region are evolving as Mira Bhayandar continues to attract high-quality residential and commercial developments.

National brands are increasingly recognising the long-term potential of the market as infrastructure, connectivity and residential density continue to improve.

Vihang Ahead’s vision for Vihang Ventura is to create a vibrant commercial ecosystem that brings together leading retail, lifestyle and business brands within one landmark destination.

Expansion into High-Growth Suburban Markets

Sharad Shukla, Senior Director – Retail Expansion at The Sleep Company, said the brand’s expansion strategy focuses on markets witnessing strong residential growth, improving infrastructure and a rising population of aspirational consumers.

He described Mira Bhayandar as one of the fastest-growing suburban markets within the Mumbai Metropolitan Region, making it an ideal location for the company’s next experience store.

According to him, Vihang Ventura offers the right ecosystem for The Sleep Company to engage with customers looking for innovative comfort solutions and a premium in-store shopping experience.

The store is expected to serve customers from Mira Road, Bhayandar and nearby residential and commercial neighbourhoods.

Growth of Organised Retail

India’s organised retail sector continues to witness strong momentum, with retail leasing remaining resilient and new commercial supply expected to increase over the coming years.

Brands are increasingly expanding beyond traditional retail hubs and entering emerging suburban markets where residential growth, infrastructure development and consumer spending are creating new opportunities.

Mira Bhayandar is witnessing growing interest from organised retail, lifestyle and wellness brands.

The region’s development is being supported by:

• Metro connectivity
• Road and infrastructure improvements
• Sustained residential construction
• Rising household purchasing power
• Growing demand for organised retail
• Increasing preference for premium lifestyle products

These factors are transforming the Mira Bhayandar micro-market into a preferred destination for national retailers.

Curated Mix of National Brands

With the addition of The Sleep Company, Vihang Ventura continues to build a curated portfolio of national brands across retail, lifestyle, wellness, food and beverage categories.

The project aims to create a dynamic commercial destination where businesses benefit from strong visibility, connectivity and access to a growing consumer base.

At the same time, residents will gain access to premium shopping, lifestyle and service experiences closer to their homes.

The opening of The Sleep Company’s experience store further supports Vihang Ventura’s positioning as an integrated commercial and lifestyle destination in Mira Road.

About Vihang Ahead

Vihang Ahead is the residential and commercial development arm of the Vihang Group.

The company was established to develop projects in Mira Bhayandar as housing and commercial demand continues to move northward from Mumbai.

As demand shifts towards Mumbai’s northern suburbs, Vihang Ahead is developing high-rise residential projects and mixed-use destinations that respond to evolving urban requirements.

Its developments focus on connectivity, efficient layouts, practical amenities and contemporary lifestyle needs.

The Vihang Group was founded in 1989 by Pratap Sarnaik and has more than three decades of experience in real estate development, primarily across Thane.

The group has delivered more than 20 projects and developed over 20 lakh square feet of space.

It currently has approximately 30 lakh square feet under development and has served more than 2,000 families.

The group has also expanded into hospitality and social infrastructure, contributing to its integrated approach towards real estate and urban development.

About The Sleep Company

The Sleep Company is Asia’s first and only provider of SmartGRID technology, offering innovative sleep and sitting solutions.

The brand is transforming India’s direct-to-consumer and omnichannel retail markets while driving innovation across the mattress and comfort industry.

Founded by Priyanka Salot and Harshil Salot, The Sleep Company began with the objective of creating scientifically supported mattresses.

It has since evolved into a wider comfort-tech brand focused on improving consumers’ sleeping, sitting and everyday comfort experiences.

The company’s portfolio includes SmartGRID mattresses, ergonomic chairs, recliners, sofas, pillows and sleep accessories.

Its growing retail network enables customers across India to experience the brand’s technology and comfort solutions through physical stores.
Click to view PDF