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“Affordability concerns reshape homebuyer choices across India’s housing market.”

Rising Home Prices Delay Purchases as Buyers Struggle with Affordability: Anarock Survey.                                                                                                                 

Skyrocketing housing prices are reshaping homebuyer decisions across India, with affordability emerging as the biggest hurdle, according to Anarock’s H1 2025 Consumer Sentiment Survey. Nearly 80% of respondents expressed concern over rising costs, with 47% “very concerned” and 24% “moderately concerned.” Only 21% of buyers plan to purchase as scheduled, while 71% face delays and 6% have cancelled plans altogether. Affordability challenges (41%) and limited budget options (35%) are the primary reasons. Rising prices are influencing preferences: 42% will continue with their original choice, 34% are shifting to renting, 19% are moving to peripheral areas, and 5% are downsizing. Interestingly, Mumbai Metropolitan Region (MMR), despite being India’s costliest market, saw fewer buyers highly concerned compared to other cities. At the same time, demand is shifting towards mid-to-premium segments, with homes priced ₹90 lakh–₹2.15 crore preferred by 36% of buyers. However, 62% of affordable housing aspirants remain dissatisfied, citing poor locations, weak construction, and impractical unit sizes.