OneCrest Infra Acquires 8 Acres on NH-44 in Murthal for Destination Shopping Village
New Delhi: Gurugram-based real estate developer OneCrest Infra has acquired 8 acres of land along NH-44 in Murthal, Sonipat, Haryana, through an outright purchase, with plans to develop an international-style destination shopping village.
The site is located approximately 1 km before Amrik Sukhdev at Murthal, on the same side of NH-44, positioning the proposed development within Murthal’s established food, hospitality and highway leisure corridor.
Open-Air Shopping and Lifestyle Destination Planned
OneCrest Infra plans to develop the land as a large-format, open-air destination combining multiple retail and leisure formats within a single integrated development.
The proposed project is expected to bring together:
- Premium retail
- Specialty and global food & beverage (F&B)
- Family entertainment
- Experiential leisure
- Landscaped public spaces
- Hospitality
- Pedestrian-friendly shopping avenues
A premium hotel is also planned as part of the project, adding a hospitality component to the overall destination.
Building on Murthal’s Highway Consumer Base
Murthal has developed into a recognised highway dining and leisure destination due to its location on NH-44 and its popularity among visitors from Delhi-NCR as well as travellers heading towards Punjab and Himachal Pradesh.
OneCrest Infra intends to build on this existing consumer movement by creating a destination where visitors can shop, dine, spend leisure time and stay, extending the experience beyond Murthal’s traditional highway dining format.
International Shopping Village Concept
According to Vaarun Virmaani, Founder & Chairman, OneCrest Infra, the company sees an opportunity to introduce a curated destination combining shopping, dining, entertainment and hospitality along the NCR corridor.
He noted that walkable shopping villages located outside major metropolitan areas are established formats internationally and said the company aims to adapt the concept to Murthal, supported by the location’s connectivity and existing consumer traffic.
Pedestrian-Friendly Retail and Dining Environment
The project is being designed as an open-air shopping and lifestyle destination, with plans for pedestrian-friendly retail avenues, landscaped areas, curated dining zones and experiential spaces for families and visitors.
The format is intended to create a destination-oriented environment where different retail, F&B, leisure and hospitality components operate as part of an integrated development.
Project to Follow Build-to-Lease Model
OneCrest Infra plans to develop the project under its build-to-lease model.
Under this approach, the company will retain ownership of the development while undertaking its long-term management and tenant curation.
The model is expected to provide participating brands with dedicated store formats and visibility along the NH-44 frontage, while enabling OneCrest Infra to manage the overall combination of retail, dining, entertainment and hospitality offerings.
Regional Connectivity Could Support Development
The location could also benefit from future regional transport infrastructure.
The proposed Delhi–Panipat–Karnal Namo Bharat (RRTS) corridor is expected to improve connectivity along this part of the National Capital Region.
Murthal has been identified as part of the Delhi–Panipat–Karnal corridor, which is currently at the developmental stage.
Improved regional connectivity could further increase accessibility between Murthal, Delhi-NCR and other locations along the corridor.
Master Planning and Architectural Design Initiated
Following completion of the land acquisition, OneCrest Infra has initiated the master planning, architectural design and environmental processes for the development.
As the project design progresses, the company plans to begin discussions with potential retail, F&B, entertainment and hospitality brands.
The proposed development is expected to introduce a new commercial and leisure format to Murthal while adding organised retail and hospitality infrastructure along the NH-44 corridor.
About OneCrest Infra
OneCrest Infra is a real estate development company focused on commercial, retail, lifestyle and healthcare developments across key markets in North India.
The company follows a long-term build-to-lease strategy and has ongoing commercial developments across Gurugram, Delhi and Faridabad.
Its portfolio also includes a 368-bed multi-specialty hospital project in Ludhiana, Punjab.
Key Highlights
- Developer: OneCrest Infra
- Project Location: Murthal, Sonipat, Haryana
- Land Acquired: 8 acres
- Acquisition: Outright purchase
- Connectivity: NH-44
- Landmark: Approximately 1 km before Amrik Sukhdev
- Development Format: International-style destination shopping village
- Retail Format: Large-format open-air development
- Components: Retail, F&B, entertainment, leisure and hospitality
- Hotel: Premium hotel planned
- Development Model: Build-to-lease
- Current Stage: Master planning, architectural design and environmental processes initiated
- Future Connectivity: Delhi–Panipat–Karnal Namo Bharat corridor
- Target Audience: Delhi-NCR visitors and highway travellers towards Punjab and Himachal Pradesh