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Nayara Energy Appoints Ventures Communications as Agency on Record for Creative & Media Mandate

Nayara Energy, one of India’s largest private fuel retail chains, has appointed Ventures Communications (formerly Ventures Advertising) to lead its nationwide creative and media mandate. The appointment comes after a competitive multi-agency pitch, solidifying Ventures Communications’ position as a trusted integrated communications partner with more than 40 years of industry experience.

Announced on 18 November 2025 in Mumbai, the mandate covers end-to-end campaign planning, media buying, creative development, and ATL communication. As the Agency on Record (AOR), Ventures Communications will handle national media strategy, placement, buying efficiency, and creative execution for brand-level initiatives under Nayara Energy’s corporate communication mandate.

Strategic Leadership Commentary

Mr. Chetan Shah, Chairman & Managing Director of Ventures Communications, emphasized that the mandate is a testament to the agency’s ability to deliver scalable, integrated communication solutions designed for reach across India’s diverse markets. Backed by four decades of institutional experience, the agency has built robust operational systems suited for national-scale campaigns that require innovation, regional customization, and structured execution.

Mr. Vitesh Shah, Chief Executive Officer, stated that Nayara Energy’s strong national footprint and global recognition make the collaboration strategically significant. He noted that the agency will focus on building unified brand presence, ensuring structured planning, powerful creative development, and multi-platform execution to enhance Nayara Energy’s engagement with customers across the country.

Campaign & Media Execution Teams

Creative development is led by Mr. Rahul Sarkar, Executive Director & Chief Creative Officer, supported by a full-stack creative team managing art, copywriting, and production.

Media planning and buying operations are directed by Ms. Vishakha Borija, Media Director, along with her team responsible for platform strategy, media placement optimization, coordination, and continuous campaign performance monitoring.

Ventures Communications will deploy its proprietary internal planning and monitoring tools, ensuring efficient campaign rollout, real-time tracking, and structured deployment across traditional and digital media channels. Campaign implementation has already commenced.

About Ventures Communications

Established in 1985, Ventures Communications (formerly Ventures Advertising) is a full-service integrated communications agency with over four decades of experience across creative strategy, media planning and buying, digital marketing, event management, technology-driven communication, and on-ground activation.

The agency manages marquee assignments in the public, private, and government sectors, including:

ICC World Cup 2023 Associate Sponsorship Campaign for BPCL

Statewide citizen outreach programs for the Government of Maharashtra

Social media management for Western Railway — the first such appointment for any Indian Railways zone

As part of its growth strategy, Ventures Communications has invested in AI-enabled planning tools, a specialized client acquisition unit, and enhanced delivery frameworks designed for mandates that demand scale, regional insight, and measurable outcomes.

Leadership Overview

Mr. Chetan Shah – Founder, Chairman & Managing Director

Founded Ventures in 1985 with a focus on structured, solutions-oriented communication. Over four decades, he has transformed the company from a traditional advertising firm into a fully integrated agency known for operational discipline, scalability, and trust-based client relationships.

Mr. Vitesh Shah – Chief Executive Officer

Leads national operations, integrating creative services with technology-first systems. With an IT background, he has implemented measurable, cost-efficient communication frameworks and overseen multi-platform projects enabling grassroots-level engagement, rapid execution, and digital efficiency.

Issued By

Ventures Communications (formerly Ventures Advertising)
Contact: Smruti Bhalerao – 9619550143
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