Curated Living Solutions Launches ₹200 Crore Hospitality-Led Mixed-Use Development in Pune

Curated Living Solutions Launches ₹200 Crore Hospitality-Led Mixed-Use Development in Pune

Curated Living Solutions Pvt. Ltd. (CLS), a DivyaSree Group company and one of India’s leading managed living platforms, has announced the launch of its first hospitality-led mixed-use development in Pune.

With an estimated development value of ₹200 crore, the project marks CLS’s strategic entry into hospitality-focused real estate. The development will include a 200-key hospitality project, premium retail spaces and branded residences in the Koregaon Park Annexe corridor of East Pune.

The project is being jointly developed by Curated Living Solutions and Arista Developers, a Pune-based real estate company with more than two decades of experience. Alivaa Hotels & Resorts will professionally operate the hospitality component under a long-term master lease arrangement.

The announcement represents another significant milestone in CLS’s Pune expansion strategy following the launch of Codename EMI in Balewadi. It further strengthens the company’s presence in Pune’s rapidly evolving real estate and managed-living market.

Strategic Location in East Pune

The development is located in Mundhwa, adjoining Koregaon Park, and offers convenient connectivity to several important residential, commercial and business destinations.

Key locations accessible from the project include:

• Kharadi
• Magarpatta City
• Hadapsar
• Kalyani Nagar
• Viman Nagar
• EON IT Park
• World Trade Center Pune
• Pune International Airport

The location places the project close to some of Pune’s most prominent IT parks, corporate offices, commercial districts and lifestyle destinations.

The development has been designed to serve the growing accommodation requirements of business travellers, consultants, expatriates, corporate employees and long-stay guests. It will combine hospitality infrastructure, retail spaces and branded residences within a professionally managed mixed-use ecosystem.

Introduction of the Hospitality Investment Plan

As part of the project launch, CLS has also introduced its proprietary Hospitality Investment Plan, known as HIP.

The Hospitality Investment Plan is a structured investment framework designed to make professionally managed hospitality assets more accessible to individual investors.

Under the HIP model, investors will own individual hospitality units while the complete day-to-day management of the hotel will be handled by Alivaa Hotels & Resorts.

Operational responsibilities managed by the hospitality operator will include:

• Hotel operations
• Guest services
• Occupancy management
• Revenue optimisation
• Property maintenance
• Brand management
• Service delivery
• Sales and marketing support

The model allows investors to participate in hospitality real estate ownership without being directly responsible for hotel operations or guest management.

Build–Sell–Leaseback Investment Model

The project follows a Build–Sell–Leaseback structure supported by a long-term 29-year master lease.

The lease arrangement includes a 12-year lock-in period, providing investors with a professionally managed ownership framework while reducing the operational responsibilities generally associated with hospitality properties.

Through this model, CLS aims to combine real estate ownership with professionally managed hospitality operations under a structured long-term arrangement.

The Hospitality Investment Plan is intended for investors seeking exposure to professionally operated, income-generating real estate assets while avoiding the complexities of independently managing a hospitality unit.

Growing Hospitality Demand in East Pune

The project is being launched at a time when East Pune is experiencing continued growth in corporate travel, Global Capability Centres, IT services, consulting companies and extended-stay business requirements.

The commercial corridor covering Koregaon Park, Kharadi, Magarpatta and Hadapsar has emerged as one of Pune’s strongest business and hospitality markets.

The presence of technology parks, multinational corporations, corporate campuses, commercial centres and aviation connectivity has increased demand for professionally managed short-term and long-stay accommodation.

CLS believes this growing demand creates opportunities for institutional-quality hospitality projects that can serve both corporate travellers and real estate investors.

Leadership Commentary

Speaking about the development, Mr. Jai Kishan Challa, Founder and CEO of Curated Living Solutions Pvt. Ltd., said that CLS has consistently focused on identifying emerging real estate opportunities driven by changing consumer behaviour and market requirements.

He stated that hospitality is developing into one of India’s most promising real estate asset classes. Through the Pune project, CLS is entering the hospitality sector with a professionally managed mixed-use development that combines hospitality, retail and branded residences within a single ecosystem.

Mr. Challa also highlighted the introduction of the Hospitality Investment Plan as a structured framework enabling investors to participate in professionally managed hospitality assets without handling the complexities of operating them.

According to him, the model aligns with the expectations of modern investors who are increasingly looking for professionally managed and income-generating real estate opportunities.

Commenting on the partnership, Mr. Vijay Advani, Director of Arista Developers, said that East Pune has developed into one of India’s most vibrant commercial corridors, generating continued demand for quality hospitality infrastructure.

He added that the partnership between Arista Developers and CLS brings together strong local development expertise and institutional project planning. The partners aim to create a landmark mixed-use development addressing the changing requirements of business travellers and investors.

Mr. Vikramjit Singh, Founder and CMD of Alivaa Hotels & Resorts, said that professionally managed hospitality assets are becoming increasingly important as guest expectations continue to evolve.

He explained that Alivaa Hotels & Resorts will focus on delivering operational excellence across the project, including guest experience, occupancy generation, revenue optimisation and service delivery.

He further stated that the company is pleased to partner with CLS and Arista Developers to create a professionally managed hospitality destination intended to establish new standards within the sector.

Expansion of the CLS Managed-Living Portfolio

The Pune project further strengthens the expanding managed-living portfolio of Curated Living Solutions.

CLS currently manages more than 13,000 beds across several real estate and accommodation categories, including:

• Student housing
• Co-living spaces
• Industrial housing
• Managed residential properties
• Corporate accommodation

The company operates across Pune, Mumbai, Bengaluru, Delhi and several other key Indian markets.

With its first hospitality-led mixed-use development in Pune, CLS aims to create an institutional-quality hospitality ecosystem while introducing a professionally managed investment model.

The project represents the company’s effort to reimagine how individual investors can participate in India’s growing hospitality real estate sector.

About Curated Living Solutions Pvt. Ltd.

Curated Living Solutions Pvt. Ltd. is a leading managed-living platform focused on developing and operating institutional-quality real estate assets.

The company operates across student housing, co-living, industrial housing and managed residential communities. It provides professionally managed accommodation solutions for students, working professionals, businesses and investors across major Indian cities.

CLS is a DivyaSree Group company and currently manages a portfolio comprising more than 13,000 beds.

About Arista Developers Pvt. Ltd.

Arista Developers Pvt. Ltd. is a Pune-based real estate development company established in 2005.

The company has experience across residential developments, commercial properties, luxury housing and IT developments. It has delivered more than 600,000 square feet of real estate.

Arista Developers focuses on quality construction, thoughtful design, efficient engineering and transparent business practices. The company develops projects intended to create long-term value for customers, investors and other stakeholders.

About Alivaa Hotels & Resorts

Alivaa Hotels & Resorts is an upscale hospitality brand focused on delivering professionally managed hotel experiences.

The company combines contemporary design, personalised service and operational excellence across its properties. With a growing portfolio across India, Alivaa Hotels & Resorts caters to business and leisure travellers while maintaining consistent standards of service and guest experience.
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